MYQER founder Anita Boros has shared the personal story behind the platform in a feature published by Sheconomy™, part of She Rises Studios.
The article, titled From pancake to anaphylaxis, to globally known for the tool I built to save my daughter, is written in Anita’s own words and reflects on the experience that started MYQER, as well as the realities of building something meaningful before feeling completely ready.
At the centre of the story is Anita’s daughter, Gia.
After Gia experienced a severe anaphylactic reaction, Anita was left with a question that would eventually change the direction of her life.
What happens when important emergency information exists, but the person trying to help cannot reach it quickly enough?
The fear of that day stayed with her.
So did the hesitation around the emergency itself.
The searching.
The uncertainty.
The realisation that even capable adults can lose precious time when they do not immediately know what they need to know.
That experience became the starting point for MYQER, My Quick Emergency Response, pronounced “my care”.
In the Sheconomy article, Anita describes how MYQER did not begin with a polished business plan, investment or a traditional technology background.
It began with a problem she understood personally.
And then she started building.
MYQER developed into an emergency information access platform designed to help make important information available when somebody may not be able to explain it themselves.
A person can create an Emergency Access Profile containing information they choose to make available in an emergency, including allergies and reactions, medications, conditions, emergency contacts, communication needs, care preferences and other important information.
MYQER supports both Online Emergency Access and Offline Emergency Access, because emergencies do not always happen with perfect connectivity, the right device or the right person nearby.
But the Sheconomy feature is about more than the product.
It is also about what happened to the person building it.
Anita writes openly about the discomfort of becoming visible as a founder, particularly while also being a mother.
She describes building MYQER around nursery runs, family responsibilities and late nights, while questioning whether she was capable of turning a deeply personal idea into something that could help other people.
The article explores a lesson that became increasingly important throughout the MYQER journey: progress does not have to wait for confidence.
For Anita, confidence did not arrive first.
It developed through action.
Through difficult conversations.
Through rejection.
Through learning unfamiliar things.
Through continuing when the distance between the original idea and the product she wanted to build felt enormous.
By the time the article was published, MYQER had already begun receiving recognition beyond its original family story.
The platform had been named a NatWest SE100 One to Watch, while Anita had been included in the inaugural Pioneers100 list recognising UK founders and leaders creating social impact.
But in the article, Anita returns to the same place MYQER began.
Gia.
A child needed help.
The right information was not immediately accessible.
And her mum could not stop thinking about how many other families might one day experience the same fear.
That remains the reason behind MYQER.
The technology has grown.
The platform has evolved.
The recognition has started to arrive.
But underneath all of it is still one decision: a difficult experience should lead to something better.