MYQER has been named North West StartUp For Good 2026 at the UK StartUp Awards.
The award was presented following the North West regional final in Manchester, where founders and young businesses from across the region came together to celebrate companies building with purpose, ambition and real world impact.
For MYQER, the win marks one of the most significant milestones in the platform’s journey so far.
Just a few months earlier, MYQER had been shortlisted in the StartUp For Good category.
At that point, the platform was still very much in build mode.
There were still systems to improve, organisations to speak to, product decisions to make, and the daily reality of turning one very personal idea into something that could work for other people.
Then came this moment.
MYQER won.
The story behind the platform began with founder Anita Boros and her daughter, Gia.
When Gia was two years old, she experienced a severe allergic reaction after eating pancakes.
The immediate emergency was treated, but for Anita, the questions that followed did not disappear.
What happens if it happens again?
What if a parent is not there?
What if the person trying to help does not know about the allergy, the medication, the reaction or who to call?
At the time, Anita also had a background in NHS urgent and emergency care operations, so she understood professionally how much information and time matter during an emergency.
But being on the other side of that experience, as a mum, changed the problem completely.
It was no longer theoretical.
It was Gia.
That experience became the starting point for MYQER, My Quick Emergency Response, pronounced “my care”.
MYQER was built around one simple idea: critical information can exist and still be inaccessible when it matters most.
The platform allows a person to create an Emergency Access Profile containing information they choose to make available in an emergency.
That can include allergies and reactions, medications, conditions, emergency contacts, communication needs, care preferences and other important information.
MYQER supports both Online Emergency Access and Offline Emergency Access, helping information remain available without requiring the person helping to have a MYQER account.
The UK StartUp Awards described MYQER as removing friction around access to important emergency information and highlighted the fact that the platform is free for individuals.
Winning the StartUp For Good Award therefore felt especially meaningful.
MYQER was never built simply to become another technology product.
It was built because one parent experienced a gap and could not stop thinking about what that gap might mean for another child, another family or another person when the right information was not immediately available.
What started with Gia had begun to grow into something much wider.
The UK StartUp Awards regional win recognised MYQER alongside businesses from across the North West tackling practical problems in health, education, sustainability, technology and community life.
For Anita, it was also a deeply personal moment.
The platform had gone from an idea born after one frightening morning, to a real product, to external recognition, to a regional award winner.
And yet the purpose remained unchanged.
Make important emergency information easier to reach.
Keep it simple.
Keep control with the individual.
Make it useful in the moment somebody actually needs it.
The North West win also meant MYQER would progress to the UK StartUp Awards National Final at Ideas Fest, representing the region in the StartUp For Good category.
That next chapter would come later.
For now, this was a moment worth stopping for.
A mum.
A little girl.
One terrifying pancake.
And an idea that had travelled all the way to a North West StartUp Award.