MYQER founder Anita Boros has contributed to an expert feature exploring the role of connectivity in closing the economic and social gap between urban and rural communities.
Published by Comms Link, the feature brought together founders and industry leaders from technology, telecommunications, business and social impact to consider how better connectivity can support people and communities outside major urban centres.
For Anita, the conversation raised a wider question.
When we talk about connectivity, are we only talking about internet speed?
Or are we also talking about whether people can reach the information they need at the moment they need it?
That distinction sits closely alongside the problem MYQER was created to address.
Families living in rural communities can face longer travel times, reduced access to services and greater reliance on schools, carers and local support networks. In an emergency, important information may also be scattered across paperwork, apps, organisations or simply held in somebody else’s memory.
For someone who cannot easily explain what is happening, geography can make that information gap even more significant.
Anita’s contribution to the feature argued that connectivity should therefore be understood as more than infrastructure.
It is also about access.
Access to information.
Access to support.
And the ability for somebody trying to help to understand what matters without first knowing which system, person or piece of paperwork holds the answer.
That thinking is central to MYQER, My Quick Emergency Response, pronounced “my care”.
MYQER allows a person to create an Emergency Access Profile containing information they choose to make available in an emergency. This can include allergies and reactions, medications, conditions, emergency contacts, communication needs, care preferences and other important information.
The platform supports both Online Emergency Access and Offline Emergency Access, helping make that information available across different environments and circumstances.
In the Comms Link feature, Anita also highlighted another part of the connectivity conversation that can sometimes be overlooked: inclusion and resilience.
People living with disabilities, medical conditions, communication needs and other less visible support requirements do not experience access in identical ways.
A service being technically online does not necessarily mean the right information is practically accessible when somebody is under pressure.
For MYQER, this is why emergency access has always been designed around the person rather than the institution holding the information.
The question is not simply: does the information exist?
It is: can somebody reach it when it actually matters?
Being included in a wider technology and connectivity discussion marked another step in MYQER’s development.
The platform had begun with one family asking what would happen if important information about a child was unavailable during an emergency.
By June 2026, that same question was beginning to sit within broader conversations about accessibility, infrastructure, resilience and how technology can help reduce the disadvantages created by geography.
The context had become bigger.
The principle had not.
Connect people to the information they need, when they need it.